2018 HBL School Team Identities
在台灣,HBL 高中籃球聯賽是最受矚目的籃球賽事,每年三月就是決戰小巨蛋最高殿堂的全國制霸之戰,將台灣籃球的熱度點燃到最高,而高中籃球除了球員在賽場上展現高度意志力、揮灑青春,校園學生團結一心的認同感也為比賽對抗性帶來話題。HBL 的魅力,因為高中三年時間短暫,所以相對場上不輕言放棄的拼鬥精神成為了難忘的永恆,這樣的熱血喚醒了多少觀者年少時的回憶,加上成功的行銷與媒體資源投入,讓HBL成為一個成功的賽事品牌。
在這樣的背景之下,沛肯和 Nike 一同為 HBL 高中籃球聯賽進行了第一次的合作,以職業球隊的規格來優化各校園球隊的識別系統,以完整且專業的球隊形象打造球員心中共同的印記,從球衣、標準隊徽、標準隊名、吉祥物、周邊商品到應援 Tee,除了強化球迷與球隊間的榮譽感和凝聚力,場上帶來更佳的表現同時,場下也能全力應援。期許全新的識別在未來能成為隊友、同學、家長甚至是校友們的共同記憶,使校園籃球成為更加專業且更具關注度的賽事品牌。
In Taiwan, the High School Basketball League (HBL) is the most high-profile basketball tournament. Every March, the top high school basketball teams gather in Taipei Arena to fight for the highest honor and national domination. The games ignite the passion of players and fans of basketball in Taiwan to the highest level.
The charm of HBL comes from student players' resilient spirits and "living in the moment" attitude in their short but unforgettable 3-year high school playing career. For the fans and audiences, student players' all-in approach brings back their basketball memories and fire. In addition to successful marketing and media strategy, all make HBL a leading basketball event brand.
CREDIT
Client:必爾斯藍基股份有限公司 Nike Taiwan
Production:沛肯品牌視覺行銷 Plugin B&V
Director:賴殷偉 Ray Lai​​​​​​​
Project Manager:林思妤 Sandy Lin
Designer:林瑋恩 Weien Lim/黃英凱 Daviz Huang 
                    丁嘉人 Dean Ting/陳裕元 Curtis Chen 
                    朱恩慶 Baco Chu​​​​​​​
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