2020 Victor Brand Campaign - Every Shot Counts
訓練備戰的時數,來往各世界大賽間的飛行哩程,每場比賽中揮拍、撲救的次數,有幾次勝利或懊惱的吶喊...?這些細微而別具意義的紀錄,是除了光輝亮麗的大賽獎杯、世界排名之外,每位羽球選手在通往頂尖的路程上,鮮少為人所知的日常努力歷程。
2020,勝利體育因應奧運年提出「我拚了算 Every Shot Counts」年度口號,以頌揚各國選手為追求榮耀而在場下場上努力不懈的自我要求精神。沛肯也再度攜手勝利體育,別出心裁的使用這些選手們特別的數字紀錄為創意主體,搭配場內外拚戰的肢體與堅毅專注的神情,創造極具力道與溫度的手寫字體,構成本年度的品牌主視覺,忠實的呈現每位球員「我拚了算」的場上無畏拚勁與場下備戰精神。
Behind every great badminton player, every gleaming trophy and world ranking, there is hard work.
People don’t often see the long hours dedicated to training, the high mileages accumulated hustling from game to game, and the countless numbers of swings. We don’t see the blood, sweat, and tears that go behind every shot.
In 2020, Victor Sport announces its annual motto “Every Shot Counts” in celebration of the Olympics. The slogan is to praise and recognize the strong self-discipline each athlete demonstrates on and off court in order to achieve success. Once again, Plugin B&V collaborates with Victor Sport, using athlete numbers as the main creative direction, adding visuals best described the intensity and the focus each player exhibits during game, and finishing off with a handwritten font to create a key visual that conveys the fearless mentality of “Every Shot Counts.”
CREDIT
Client:勝利體育 Victor Sport
Production:沛肯品牌視覺行銷 Plugin B&V
Director:賴殷偉 Ray Lai
Project Director:張菊芳 Jil Chang
Designer:林瑋恩 Weien Lim/謝秉融 Pinho Hsieh
                    蔡秉融 Pat Cai
Photography:Chocobie Tsai (WE R THE CATCHER)
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