2019 HBL Final FOUR Tee
從 2018 年開始,沛肯很榮幸與 Nike 合作進行了 HBL 各隊的球隊識別系統優化與重塑,而 2019 年再度針對學生球迷最關注的應援 Tee、四強 Tee 與冠軍 Tee 進行全新規劃。
此次規劃重點在打破以往書法標語號召的形式,融入各校球隊獨樹一格的特色、球風、精神或特殊紀錄,使應援 Tee 更具有獨特性及代表性,除了能強化球迷與球隊間的歸屬感和凝聚力,更賦予 2019 年四強專屬應援Tee更深一層的意義,希望能夠讓球員與球迷留下一個共同難忘的回憶。
Starting in 2018, Plugin B&V is honor to work with Nike to optimize and reshape HBL (High School Basketball League) team identification systems in Taiwan. In 2019, we teamed up again to work on new designs for Team Cheering, Final Four, and Championship T-Shirts, the most popular mementos for student fans.
Unlike hand-scripted slogans, which played a large part in T-shirt designs in the past, we were aiming to provide a more unique and representative look for T-shirts by integrating the character, game style, spirit, and exclusive records of each team. In addition to reinforcing the sense of belonging and cohesion between fans and the team, it also gives a deeper meaning to the 2019 Final Four team cheering T-shirt.
CREDIT
Client:必爾斯藍基股份有限公司 Nike Taiwan
Production:沛肯品牌視覺行銷 Plugin B&V
Director:賴殷偉 Ray Lai
Project Manager:林思妤 Sandy Lin/張菊芳 Jil Chang
Designer:林瑋恩 Weien Wayne Lim/黃英凱 Daviz Huang 
                    謝秉融 Pinho Hsieh/吳秉誠 Bing Wu
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