2019 Nike League Football Team Logos
一直以來,Nike 不斷通過各種賽事和活動,為世界上許許多多的足球少年提供追逐夢想的機會和舞台。2017 年首屆中國耐克校園冠軍聯賽於北京正式舉辦,到了 2019 年更將賽事擴展至廣州和上海兩個城市。
在這次的合作中,設定上除了要保有 Nike 一貫現代俐落、追求創新的視覺風格外,更希望呈現出最能代表足球運動的傳統元素,以及各所學校的人文特色和歷史底蘊。在新與舊巧妙融合所迸出的火花下,沛肯不僅希望創造出職業規格的完整形象,更以期許使每一位學生產生認同感的目標前進,讓校園球隊的榮譽與歸屬感不再僅限球隊選手,更是屬於學校的每位成員。
Nike has been long committed to supporting young football players to reach their greatest potential through various initiatives, from providing resources to creating more equal playing fields for all. The first Shanghai Nike School Champions League kicked off in Beijing in 2017, and has made its way to Guangzhou and Shanghai in 2019. 
For this collaboration, we aim to authentically communicate the classic football elements along with the culture and history of each school while preserving Nike’s modern, sleek and innovative visual aesthetic. Plugin B&V hopes to create a comprehensive look that is equivalent to professional athlete standards for the students, and to motivate students with a sense of honor and belonging, which is no longer applied to the student athletes but everyone at the school.
CREDIT
Client:耐克中國 Nike Greater China
Production:沛肯品牌視覺行銷 Plugin B&V
Director:賴殷偉 Ray Lai
Project Director:張菊芳 Jil Chang
Project Manager:林瑋恩 Weien Lim
Designer:林瑋恩 Weien Lim/陳裕元 Curtis Chen (OSOO)
Art Direction:林瑋恩 Weien Lim
Back to Top