2019 Hbl Champions Logo
HBL 冠軍賽為高中籃球的最終殿堂,也是球員們年復一年持續奮鬥的唯一目標。此次賽事冠軍 Logo 突破過往呈現形式,改以象徵最終榮耀的冠軍戒指為主要概念。
為呼應 Nike 大膽且突破框架的平面視覺風格,設定上跳脫傳統冠軍戒指造型,透過文字變形排列出獨特的視覺錯視環形,除了象徵HBL賽事不斷地追求進化與創新,更延伸出團隊合作的 HBL 核心價值:只要缺了一角,便無法形成完整的圓。
戒指上的籃球紋理及線條,代表著球員們奮鬥的目標,是為了籃球、為了榮譽,更是為了一生只有一次的 HBL。​​​​​​​​​​​​​​

Year after year, high school basketball players are fighting for the ultimate goal - the HBL Championship. In 2019, we adapted the championship ring as a core concept to develop a whole new championship logo to represent glory and honor.
To echo with the bold and out-of-the-box visual style Nike always has, we have twisted the actual championship ring shape and re-arrange the text deformation into the Mobius loop. “A circle can never be complete if any part is missing.” This ring symbolized the continuous pursuit of evolution and innovation in HBL games while it also represents the HBL’s core value: “Teamwork.”
“You only HBL once.” Textures and strokes of basketball on the ring represent the goals that student players are striving for: for basketball, honor, and the once in a lifetime HBL journey.
CREDIT
Client:必爾斯藍基股份有限公司 Nike Taiwan
Production:沛肯品牌視覺行銷 Plugin B&V
Director:賴殷偉 Ray Lai
Project Manager:張菊芳 Jil Chang
Designer:林瑋恩 Weien Lim/謝秉融 Pinho Hsieh​​​​​​​
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