2018-2019 Fubon Braves Champions Logo 
為了榮耀富邦勇士奪下 2019 SBL 總冠軍,冠軍 logo 的設計除了將原本籃球B隊徽與獎盃造型結合外,草寫 1st 則是為了特別強調隊史首冠的里程碑。而冠軍 logo 的盾牌輪廓不只是加強與球隊的連結,更象徵未來球隊要繼續捍衛冠軍頭銜的決心。
總冠軍絕對不會是單靠少數幾個隊員就能企及的成就,隊上每一位成員都是今年豐碩收成的功臣,所以主視覺以全體球員的模式呈現,加上背景象徵榮耀的光芒展示冠軍球隊團結的態度。背景大大的 BRAVES 隊名,更代表著眾將不再只是為了背後的名字,是為了第一次的登頂,為了胸前的隊名,齊力一心而戰。
To celebrate and honor Fubon Braves’ 2019 SBL Championship, we have worked with Fubon Sports & Entertainment Corp. on this long-await project for this precious moment. The design of Championship logo combines the original team emblem with the shape of championship trophy, and the cursive “1st” is to emphasize the milestone of team’s first Championship. The shield outline of the Championship logo not only strengthens the connection with the team, but also symbolizes the determination of Fubon Braves to defend the title in the future.
“Talent wins games, teamwork wins championships.” The Championship key visual shows each players on the team with the lights of glory to show their efforts and unity to win. The upper-case “BRAVES” on the background also shows all the players fight side by side not for their own status, but for team’s honor.
CREDIT
Client:富邦育樂 Fubon Sports & Entertainment Corp.
Production:沛肯品牌視覺行銷 Plugin B&V
Director:賴殷偉 Ray Lai
Project Manager:林瑋恩 Weien Lim
Designer:黃英凱 Daviz Huang
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