2019-2020 SBL Brand Campaign - FIGHT TOGETHER
作為台灣男籃的最高殿堂,SBL超級籃球聯賽乘載著近年來台灣籃球的輝煌歷史,除了精彩絕倫的賽事本身,SBL也孕育出許多在國際賽場發光發熱、為台灣而戰的傑出選手。
然而因為整體籃球環境的變遷,從白館時期場場爆滿、一票難求的盛況,到近幾年進場觀賽人數銳減、球隊數減少,但它始終屹立不搖,陪伴著台灣的籃球迷們走過所有風雨起伏。
年度主視覺部分,運用錦旗形象強化各隊代表色彩,球員自信神態與穿透而出的球場燈光,營造出蓄勢待發的氛圍,既是彼此競爭,亦是一起為台灣籃球奮鬥。此外,我們從標誌優化、年度視覺形象、球場改造,乃至總冠軍賽視覺、球員獎項等,重新形塑整個聯盟。並顛覆以往風格,使用霸氣典雅的黑,搭配象徵榮耀、最高殿堂的金,賦予這個歷史悠久的聯盟全新樣貌。
2019-2020賽季,聯盟藉由第17季SBL開戰時刻,喊出「一起FIGHT」的口號來號召球迷們,一起進場為球員喝采、一起為台灣籃球奮戰。
As the highest basketball palace in Taiwan, SBL is also the birth of many talented Taiwanese players who are currently playing on the world stage. Even after going from selling out every single game to cutting down the total number of teams and falling into decline in game watchers due to recent changes in the basketball scene, it is still there despite all the ups and downs with its fans. 
At the beginning of its 17th season in the year 2019-2020. The league aimed to call out basketball fans to support the players and Taiwan basketball with the slogan “Fight Together.”
The annual key visual uses flags with various colors representing each team. With images of confident looking players and the lighting gleaming through the court, we set the scene of players gearing up and fighting for a place in the league but also fighting for Taiwan Basketball at the same time. Besides the flags, we transformed the entire league and took it to the next level by optimizing the logos and visual images as well as reconstructing the court layout and trophies. We created a new look for the league with the color choice of sophisticated black and luxurious gold representing the highest honor.
CREDIT
Client:展逸國際行銷 Flight International Marketing
Production:沛肯品牌視覺行銷 Plugin B&V
Director:范姜 Fan Chiang
Design Director:董秉騫 Donz
Project Manager:陳怡伶 Cheer Chen
Designer:馮牧凡 Mu 
Motion Graphic Design:黃春福 Josh Huang​​​​​​​
Back to Top