2018 SBL Jersey Design
Plugin B&V has been working with Nike closely to establish the image of basketball teams at every level in Taiwan since 2016. In 2018, we worked with Nike and the first-tier basketball league in Taiwan, the Super Basketball League, on the design and development of uniforms and athletic wear for the seven teams in the league. From fabric sourcing to pattern making, we select high-performance blend of moisture-wicking, stretchable, and light materials that work best for basketball sports and work with Nike certified garment manufacturers in Taiwan.
For the visual design, we take parts of each team’s logo and visual design and incorporate them into the jersey design, which includes Taiwan Beer’s lightning sign, Yulon’s T-rex claws mark, Pauian’s architectural icon, Fubon Braves’s armor, KKL’s shield, Bank of Taiwan’s ancient money, and Dacin’s tiger stripes. The players will be wearing these uniforms while chasing after the ball for victories on the court.
We also revamped the visual identity for each team. Besides the Chinese team names, we defined the English team names, as well as the mascot and the distinctive characteristics of each team, hoping to integrate all aspects of SBL and amplify the professional image of the league.
Client:必爾斯藍基股份有限公司 Nike Taiwan
Production:沛肯品牌視覺行銷 Plugin B&V
Director:賴殷偉 Ray Lai
Project Manager:林思妤 Sandy Lin
Designer:林瑋恩 Weien Lim/黃英凱 Daviz Huang
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