2018 SBL Jersey Design
沛肯連續兩年與Nike合作打造台灣各層級籃球隊伍形象,此次更深入與台灣籃球最高殿堂SBL合作,負責七支球隊專屬練習服、熱身服、球衣的設計與開發,從布料與版型設定開始,透過經Nike認證台灣布料大廠合作,以最適合籃球運動,具備輕量化、彈性、吸濕排汗等特性的機能布料作為球衣開發的重點。
在設計的環節,沛肯抽取各球隊特色轉化為識別元素融入至球衣版型之中,其中包含了台啤的閃電、裕隆的猛龍爪痕、璞園的建築意象、勇士的堅韌盔甲、金酒的盾形象徵、台銀的布錢輪廓與達欣的虎紋,球員們將穿著專屬的戰袍在球場上追求榮耀與奮勇奪勝。
此次的任務之中也期待能夠藉由這個機會,為各球隊進行識別系統優化與重新定義,除各隊原有的中文隊名以外,定義出英文隊名、吉祥物設定與球隊所屬特色,目標希望能夠透過中、英文系統搭配的完整性,進一步提升SBL整體觀賽的形象專業度。
Plugin B&V has been working with Nike closely to establish the image of basketball teams at every level in Taiwan since 2016. In 2018, we worked with Nike and the first-tier basketball league in Taiwan, the Super Basketball League, on the design and development of uniforms and athletic wear for the seven teams in the league. From fabric sourcing to pattern making, we select high-performance blend of moisture-wicking, stretchable, and light materials that work best for basketball sports and work with Nike certified garment manufacturers in Taiwan.
For the visual design, we take parts of each team’s logo and visual design and incorporate them into the jersey design, which includes Taiwan Beer’s lightning sign, Yulon’s T-rex claws mark, Pauian’s architectural icon, Fubon Braves’s armor, KKL’s shield, Bank of Taiwan’s ancient money, and Dacin’s tiger stripes. The players will be wearing these uniforms while chasing after the ball for victories on the court.
We also revamped the visual identity for each team. Besides the Chinese team names, we defined the English team names, as well as the mascot and the distinctive characteristics of each team, hoping to integrate all aspects of SBL and amplify the professional image of the league.
CREDIT
Client:必爾斯藍基股份有限公司 Nike Taiwan
Production:沛肯品牌視覺行銷 Plugin B&V
Director:賴殷偉 Ray Lai
Project Manager:林思妤 Sandy Lin
Designer:林瑋恩 Weien Lim/黃英凱 Daviz Huang
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