2018 Nike CHBL Team Identities
CHBL是一個我們與 Nike Greater China 共同為高中學生籃球運動所投入的合作。高中學生籃球所點燃的熱情以及這些青年學子對籃球的熱愛,非常值得為他們建造出一個更棒的舞台,讓這群年輕人帶著一生一次、全力以赴的精神,在聯賽的球場上揮灑汗水與追求團隊榮耀。

從台灣開始而進至中國,我們透過高中籃球聯賽的機會,以專業的品牌視覺策略,同時為每個高中球隊建立專屬隊徽、吉祥物、識別色、中英文標準字、精神標語等系統,進而賦予每個球隊自己的個性與特色;再從旗幟、球衣、球員服裝、球場佈置、宣傳到商品的實際應用,讓選手們能夠帶著更高的榮譽感在賽場上拼鬥,更讓場邊的同學、家長、甚至校友們能對球隊、學校更有歸屬感。
從設計的角度,身為一個亞洲頂尖運動設計團隊,我們不僅承襲 Nike 時下所打造的視覺風格,更藉由完美融合西方的運動美學與東方字體、吉祥物造型等設計元素,創造出一套更具獨特性的高中球隊識別系統,並使之呈現出與職業球隊一樣專業的整體形象。
此作品於2019年榮獲世界五大廣告獎之一的 「CLIO SPORTS AWARDS」 SILVER WINNER殊榮,代表亞洲運動設計是具備國際水準與競爭力。
It is a meaningful project collaboration for Plugin B&V with Nike Greater China to create high school basketball team identities across China and Taiwan.
The enthusiasm, the passion, and the dedication of the Chinese youngsters to high school basketball are inspiring us to build a better stage for them to compete, to cheer, and to shine. Starting from Taiwan, to all over China, our visual branding strategy applied to not only the identity systems (team logos, logotypes, mottos, mascots, team colors…) but also on-and-off court items (team jerseys, flags, stadium layouts and décor, merchandise…) for each high school basketball teams. Through the impressive branding visual identities and products, we bring the team spirit to a higher sense of glory and belonging to the players, the fans, the parents, and the alumnus.
Upholding the professional spirits of Nike, we are adding value by perfectly blending the western sports design elements with Asian typefaces and mascots, and keep creating unique impressive and iconic branding visual language formula.
This work has won the "CLIO SPORTS AWARDS" SILVER WINNER award in 2019, one of the world's top five advertising awards.
“2019 CLIO SPORTS AWARDS” winning introduction page: https://clios.com/sports/winner/design/nike/nike-china-hbl-team-identities-57211
CREDIT
Client:耐克中國 Nike Greater China
Production:沛肯品牌視覺行銷 Plugin B&V
Director:賴殷偉 Ray Lai
Project Manager:林思妤 Sandy Lin/張菊芳 Jil Chang
Designer:賴殷偉 Ray Lai/林瑋恩 Weien Lim
                    黃英凱 Daviz Huang
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